Nothing says modern luxury like the four intertwined rings of one of the most popular German automobile manufacturers: Audi It is the luxury division of the Volkswagen Group and also one of the most sought-after cars among the younger population group who is looking for a relevant luxury brand. Audi car designs are unique and competitive in the automotive industry.
They are considered bestsellers and achieved sales of over 58 billion US dollars in 2015 alone. Audi has been around for a long time, but it hasn’t let up when it comes to manufacturing and keeping up with the latest and greatest in the automotive industry.
Over a hundred years old
In fact, Audi turned 111 last week, but based on the history of its founding companies, it’s easy to say it’s even older. That is an impressive age for any company. Audi as we know it was founded on August 25, 1910 under the name Audi Automobilwerke GmbH Zwickau, but even before that it had a long history going back to 1885.
Audi’s roots come from an automotive group called Wanderer. This name will later reappear at Audi when it becomes a subsidiary of Audi AG. Another company, NSU, was founded during the wandering days. NSU will eventually also merge with Audi. Add August Horch and his automaker 1899 and the recipe for Audi is ready for a 1910 birthday.
How they got their name
Would you believe it if we told you that the name “Audi” is a suggestion from a child? It was safe. When August Horch owned the business, he tried to find a name for the new car company because he was not allowed to use his own name as a trade name. So he called a meeting with some of his closest friends to discuss options and suggestions. These friends were Paul and Franz Fikentscher. It has been rumored that the story goes like this.
While the men were talking, Franz’s son was playing outside, near their father’s meeting with Horch. The little boy tried again and again to bring his proposal forward, but hesitantly bowed his head. When he finally found the courage to speak to his father and his engineers, the son suggested that “Audi” was a better word than “listen”, which means “to listen” or “to hear”. All of this is translated into the Latin “audi” which means “to hear”.
Your connections to Volkswagen
Many people think that Audi is a unit of its own. In many ways it is, because that’s certainly how the company started. However, Volkswagen actually owns the luxury giant. You can actually say that Audi is Volkswagen’s luxury brand. Before Volkswagen, Audi actually belonged to Daimler-Benz, the same company that brought Mercedes-Benz onto the market. From this, you can probably guess that all of these cars are from the same list of German automobiles, if you don’t already know.
It is an impressive feat for the nation to have such an amazing selection of cars that feature some of the best in automotive engineering and design. Volkswagen acquired Audi back in the 1960s, but Audi has been targeting the upscale market ever since. Since then, it has been targeting the same market but can’t stop reaching out to the general population as well.
The most valuable Audi
There’s an Audi folks who might be even more expensive than the 2003 concept. The only problem is that it’s hard to prove right now. The car in question is the Auto Union Type D. It is reputedly the rarest car produced by Audi. This was a car that was requested by Hitler as early as 1930 to show how far Germany had advanced in the automotive industry. The goal was to create a German super racing car, and to achieve that, Ferdinand Porsche suggested to Hitler to create a competition between two of the greatest rivals of the time: Audi and Mercedes.
Long story short, the result was the Auto Union Type D. Only 5 were built in history, and Audi vowed that at some point it would collect all five. The company acquired the third back in 2012, and we actually saw one auctioned off in Paris in 2007. It was supposed to sell for $ 12 million.
The four rings
The Audi four rings represent the merger of the four Auto Union companies: Audi, Horch, DKW and Wanderer. Auto Union used the same branding we see on Audi cars today, before World War II. However, the badge was only used on Auto Union racing cars.
Meanwhile, each of the four companies that merged used their own badges on the cars they made. You can see how big the confusion must have been, but keep in mind that there were a lot fewer cars at the time, so the confusion would have been mild.
First German left-hand drive car
In September 1921, Audi presented the Type K at the Berlin Motor Show. Up until that point, Audi only used pre-war designs on all of its cars. The Type K was the first post-war design. It is considered to be one of the most technically advanced cars of its time. It reached top speeds of up to 95 km / h or 59 mph.
But the most important feature of this car that would make history was the fact that it was the first German car to introduce the left-hand drive. As the first of its kind, it was a revolutionary achievement. Eventually, because of its function and popularity, this feature became the standard in all cars of the 1920s.
Fighting in World War II
Wars are tough for everyone, no matter what or when, and most businesses were hit by war during World War II. It didn’t matter how big or successful the company was; it could still be prone to war damage. That is exactly what happened to Audi in World War II. All automobile plants, including Audi, were used during the war and converted into production facilities for military hardware.
Audi’s facilities became obvious targets for many Allied forces, particularly the Russians. The facilities were heavily bombed and damaged during the war. After the end of the war, however, Audi was able to recover from the destruction. They rebuilt to make cars like they did before the war.
Audi values safety
At Audi, it’s all about ingenuity. That means speed, functionality and security. Those are some of the things the company is selling to us today, and it’s attractive and fascinating. The same applied to the company back then, even if the results are completely different today. Audi has always attached great importance to the safety of its drivers and passengers. Some of the latest Audi vehicles have even received 5-star safety ratings.
So it’s no wonder that Audi was the first company to conduct a legitimate crash test. That test took place in 1938, and since then crash testing has become the standard for all automakers when testing for crash tests. Then you can thank Audi for the safety precautions that cars nowadays have to have in order to even appear in public.
Audi against the Olympics
It’s been a long-running feud, and there is absolutely no good reason for it. The four rings of the Audi logo, representative of the four mergers at the time, were only a few decades younger than the Olympic logo. However, Audi faced a lot of fierce opposition from the International Olympic Committee.
The Olympic logo was created in 1912; its five rings are very similar to the four rings on the Audi. The Olympics even got it there and sued Audi in 1995. Audi won the trial, but it doesn’t change the Olympic Committee’s opinion on the situation. We think that not many people would confuse one with the other, especially since they work in two completely different industries.
Audi has always relied on technology
Audi has always remained true to its company motto: Progress through technology. You crossed boundaries from the start and continue to do so today. The Audi Quattro is an example of Audi’s genius. The Audi Quattro was the first rally car in the history of the World Rally Championship to have permanent all-wheel drive.
Not many people saw this as an advantage when Audi first announced it because many believed the cars would be too heavy with the 4WD. However, the Audi engineers did their magic and created a 4WD rally car that immediately made a successful debut in the WRC.
Sources; moneyinc.com & en.wikipedia.org
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