AUDI: Welcome! Audi electrifies with US star Ken Block


Media information

Welcome! Audi electrifies with US star Ken Block

  • Joint projects in the field of electromobility
  • Audi sparked Block’s passion for motorsport
  • Rally and rallycross drivers impressed by Audi RS e-tron GT

Neuburg ad Donau, September 21, 2021 – An electrifying addition to the brand with the four rings: the famous American Ken Block and Audi are realizing exclusive joint projects in the field of electromobility.

Ken Block has made a name for himself as a rally and rallycross driver since 2005. However, the 53-year-old is known worldwide for his lavishly produced videos in which he drives high-performance vehicles to the limit in iconic locations.

For Ken Block, the partnership with Audi closes a circle: “Audi is the brand that sparked my passion for motorsport. I am very excited to start this new chapter. Together we will develop innovative projects and push the boundaries of electromobility. ”

Ken Block was a teenager when the Audi quattro revolutionized the World Rally Championship and the Audi Sport quattro S1 stormed Pikes Peak in the USA in record time. These vehicles made Block dream of becoming a rally driver himself.

On his first visit to Audi, another dream came true: the American was allowed to drive several historic racing and rally cars of his favorite brand himself. These included the Audi Sport quattro S1, the Audi V8 quattro from the DTM and the futuristic Audi e-tron Vision Gran Turismo.

Of course, Ken Block insisted on testing the currently most powerful electric vehicle in the AUDI AG model range. “The Audi RS e-tron GT * really surprised me,” says Block. “The design is exquisite with great attention to detail and perfect workmanship. The driving experience is incredible: the car is incredibly fast and drives very well. The center of gravity is very low, so you can quickly change direction.”

Ken Block is known as the “petrol head” due to his background. But the American is also reevaluating, testing and driving various electric cars recently. In the final stage of the 2020 Dakar Rally, he set the third fastest time with an electric prototype and in the same year won the opening race of the rallycross series “Project E” in Höljes (Sweden).

“Electromobility is the future,” says Block. “I see the electric car as a leap forward for us as a society to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: It’s also about performance. I love everything that makes me drive faster. Electric cars can do that. And when it comes to sound, I have children who don’t care. They find that the sound of electric cars is just as cool as the sound of internal combustion engines

The equipment, data and prices given in this document refer to the model range offered in Germany. Subject to change; Errors and omissions excepted.

* The common consumption values ​​of all models mentioned and available on the German market can be found in the list at the end of this MediaInfo.


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From now on, Ken Block and Audi will work together exclusively in the field of electromobility. “Audi stands for ‘Vorsprung durch Technik’,” says Oliver Hoffmann, Board Member for Technical Development at Audi. “We try to cross borders every day in order to shape the future of mobility. Our goal is to fascinate our customers with advanced design, innovative technology and a wide digital ecosystem. I’m happy that we were able to win Ken Block and his team over to Audi. ”

“Ken Block shares our love for performance,” says Audi brand boss Henrik Wenders. “He has the ability to inspire people. With his progressive thinking he will accompany us on our way into an electrifying future. Welcome to the team!”

“At Audi, motorsport paves the way for future technologies,” says Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi. “Electrification is a game changer, just like the quattro drive was once. With Ken Block we have exciting things in store that fit perfectly with our strategy. ”

Motorsport communication

Stefan Moser

Head of Motorsport Communication

Tel .: +49 152 57713467

Email: [email protected]

With its brands Audi, Ducati and Lamborghini, the Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 19 locations in 12 countries. The wholly owned subsidiaries of AUDI AG are Audi Sport GmbH (Neckarsulm, Germany), Automobili Lamborghini SpA (Sant’Agata Bolognese, Italy) and Ducati Motor Holding SpA (Bologna / Italy).

In 2020, the Audi Group delivered around 1.693 million automobiles from the Audi brand, 7,430 sports cars from the Lamborghini brand and 48,042 motorcycles from the Ducati brand to customers. In the 2020 financial year, AUDI AG achieved total sales of EUR 50.0 billion and an operating profit before special items of EUR 2.7 billion. Currently 87,000 people work for the company worldwide, 60,000 of them in Germany. With new models, innovative mobility offers and other attractive services, Audi is becoming a provider of sustainable, individual premium mobility.


Media information

Fuel consumption of the above models

Information on fuel / electricity consumption and CO2 -Emissions in bandwidths depending on the tires and alloy wheels used as well as the equipment and accessories of the vehicle.

Audi RS e-tron GT

Combined power consumption in kWh / 100 km (62.1 mi): 22.5-20.6 (WLTP);

20.2-19.3 (NEDC); combined CO2 Emissions in g / km (g / mi): 0 (0)

The stated consumption and emission values ​​were determined according to the legally prescribed measuring methods. Since September 1, 2017, certain new vehicles have been type approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO.2 Emissions. Since September 1, 2018, the WLTP has been gradually replacing the New European Driving Cycle (NEDC). Due to the realistic test conditions, the fuel consumption and CO2 In many cases, the measured emission values ​​are higher than the values ​​measured according to the NEDC. The taxation of motor vehicles could change accordingly on September 1, 2018. Further information on the differences between WLTP and NEDC can be found at

It is currently still mandatory to communicate the NEDC values. For new vehicles that have been type-approved in accordance with the WLTP, the NEDC values ​​are derived from the WLTP values. WLTP values ​​can be specified voluntarily until their use is mandatory. Insofar as NEDC values ​​are specified as range, they do not refer to a specific vehicle and are not part of the offer. They are only used to compare the different vehicle types. Additional equipment and accessories (add-on parts, tire size, etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics and, such as weather and traffic conditions and individual driving style, power consumption, CO. affect a vehicle2 Emissions and performance data.

More information on the official fuel consumption figures and the official specific CO2 -Emissions from new cars can be found in the “Guide to fuel consumption, CO2 Emissions and power consumption of all new car models “, which is available free of charge in all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen (

Disclaimer of liability

Audi AG published this content on September 21, 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unchanged, on September 21, 2021 3:11:04 PM UTC.

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