Lancaster Evolution or Evo is a legend among them Mitsubishi Fans for his World Rally history and mind-blowing performance. Interestingly, Evo has an almost universal appeal and is loved by different generations and demographics.
Older millennials love this icon for its World Rally roots, but oddly enough, even the gaming-obsessed Gen Z knows the Mitsubishi Lancer Evolution VIII. Their knowledge stems from the 2004 racing video game Need for Speed Underground 2, with the Evo VIII. In this game, players who reach level 4 in career mode and complete Race 15 of the Underground Racing League will unlock the Evo VIII. Obviously, this high-tech rally car has also featured in various car racing films and series, such as: 200km/h (2011), Cannonball Run Europe: Great Escape (2005) and Fast & Furious (2009).
Mitsubishi knows the science of product placement better than its competitors and thanks to its marketing efforts, entire generations have grown up loving the Evo VIII. But there is much more to this automobile than a well thought-out marketing strategy. Indeed, this car’s rigid-looking exterior is a classic, while the Evo’s racing history is the stuff of which legends are made.
Why did America love the Mitsubishi Lancer Evolution VIII?
While most Japanese cars that hit American shores were viewed as practical, rather bland and minimalistic, this Evo came at a time when the discussion was shifting thanks to form-breaking vehicles like the Subaru Impreza WRX, the launched the year before. Since the turn of the century, Japanese cars have been widely admired for their unique qualities. In addition, brands such as Mitsubishi, Toyota and Subaru have become synonymous with great vehicles, legendary engines and high performance.
The Evo VIII immediately conquered the US market. Based on the lightweight Lancaster but with serious structural differences, the Evo seemed like a furious sports sedan designed to satisfy the needs of drivers striving for extreme driving pleasure. Of course, it helped that Evo VIII was available in four trims and customers could find something to fit their budget.
“The Evolution has proven that not only can Mitsubishi compete with the world’s most powerful cars, but that we can offer something that most high-performance cars can’t,” said Ian Beavis, senior vice president of marketing at Mitsubishi Motors North America (MMNA ). , “And that’s value.”
In fact, offering a killer value proposition to customers was a game changer. Mitsubishi had a competitive advantage over its rivals because it brought to the American market a high-performance sports sedan that had unique features like the Active Center Differential (ACD) and was reasonably priced.
What were the best features of the Mitsubishi Lancer Evolution VIII?
The best thing about the 2003 Evolution VIII is by far the power. Thanks to its 2.0-liter 4G63 inline 4-cylinder engine capable of producing 271 hp (202 kW; 275 hp), this sport sedan could accelerate from 0 to 60 mph in 5.1 seconds. But there were other standout features that wowed American audiences such as the 2005 MR’s ACD and 6-speed transmission (the 2003 and 2004 GSRs launched in the US did not have a 6-speed manual) and design elements such as the bulky rear bumpers, the chrome headlights and the gray 17-inch Enkei wheels.
How much does a Mitsubishi Lancer Evolution VIII cost today?
If you thought you could find a Mitsubishi Lancer Evolution VIII simply by surfing the web or visiting your local auto junkyard, think again. These cars are quite rare and they were never intended for mass production. Total US production sales for the Evolution VIII (2003–2005) were 12,846 units, according to evolutionm.net. In 2003, 7,167 standard units were released. The next year, 2004, production sales for the RS were 263 units and 1,254 GSRs were available. In 2005, production sales were 1,000 for the MR, 282 for the RS and 2,880 for the Standard.
Given the rarity of this sports sedan, it is understandable why it has become a valuable collector’s item in recent years. This means that fans on a site such as B. could find an Eco VIII for auction bring followersbut it will come with an exorbitant price.
It is worth noting that these cars are a relatively safe investment and do not lose value. On the contrary, they become more expensive over time.
Currently on CarGurus is a 2003 Mitsubishi Lancer Evolution VIII with a staggering 110,084 miles on the odometer and priced at $28,995. Most drivers are probably looking for an Evo VIII that has under 100,000 miles, but this will set them back over $40,000. CarGurus has a 2003 Mitsubishi Lancer Evolution VIII priced at $41,197 with only 45,500 miles on the odometer. And Carsforsale lists six 2003 Mitsubishi Lancer Evolution with prices ranging from $27,900 (with 85,018 miles on the odometer) to $60,000.