Kenya: Government is working with crews to promote Kenya as a travel destination


The government has teamed up with four local crews to use the World Rally Championship Safari Rally to promote Kenya as a top tourism destination.

Through the Kenya Tourism Board and the Ministry of Tourism and Wildlife, four local crews compete under the brand name “Magical Kenya”.

While unveiling the partnership on Monday at the Kenyatta International Convention Center, Cabinet Secretary for Tourism and Wildlife, Najib Balala said the June 24-27 safari rally would be a good opportunity to sell Kenya as a premier tourism destination.

“The famous Safari Rally is an important opportunity to show what the destination has to offer for both domestic and international travelers. My ministry is proud to have the Safari Rally on my list as the event has already drawn many tourists, visitors and officials to Kenya as a result of its fame around the world, “said Balala.

Brand cars

The crews who have provided their cars for the partnership are Baldev Chager / Ravi Soni (Mitsubishi Lancer Evo10), Onkar Rai / Drew Sturrock (VW Polo), Tajveer Rai / Gareth Dawe (VW Polo) and Eric Bengi / Peter Mutuma ( Mitsubishi Lancer.). Evo10).

Kenya Tourism Board Chairman Jimi Kariuki thanked four crews for working with the Board on this project.

“I would like to thank the owners of the rally cars for allowing their cars to be branded with the tourism logo free of charge. The Safari Rally is a big name in the world of sport and it brings people together, ”said Kariuki.

Onkar and Bengi were present at the ceremony on Monday.

Multiple winner of the Kenya National Rally Championship (KNRC), Chager will bet on home advantage to win the World Rally Championship Safari Rally, which starts June 24-27.

Onkar and his British co-driver Sturrock will also try to promote local driver talent after winning the Nauru rally three times. The driver from Nakuru said he has learned a lot in recent years and is looking forward to an exciting rally in Naivasha.

Tejveer and Gareth will build on their laudable second place in the Equator Rally to inspire them to win the world-famous Safari Rally.

Bengi said he hoped to add his name to the list of Safari rally finishers. The former Group N and Division One champion will drive a Mitsubishi Lancer Evolution 10 driven by Peter Mutuma.

Competition dates

The WRC Safari rally takes place June 24-27, and organizers are optimistic that the Kenyan round of the 2021 World Rally Championship will spark the world’s imagination as it did 19 years ago when it was considered the toughest and most entertaining of all the racetrack was classified.

The Kenyatta International Convention Center will host the festive start, followed by an exciting Spectator Special Stage (SSS) around the Moi International Sports Center, Kasarani.

The cars will then tackle the “shakedown” at Loldia in Naivasha, where the crews will experience breathtaking scenery.

The other special stages in Naivasha take place at Chui Lodge, Kedong, Oserian, Elementaita, Soysambu, Sleeping Warrior, Malewa and Hell’s Gate. These special stages are on average between 8.5 km and 33 km long.

The Safari Rally will be televised live to an international audience. More than 850 million viewers are expected to watch the 14-lap World Rally Championship, with a total of 13,452 hours of broadcast projected through the event.


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