Violet Defense – an Orlando, Fla. Based germ control company using UV technology – has entered into a multi-year partnership with RFR.
As part of the deal, which runs through the 2023 season, Violet Defense will begin his new relationship by serving as the lead partner for four combined races on both Ryan Newman and Chris Buescher’s Ford Mustangs for the remainder of the 2021 season.
In the 2022 and 2023 seasons, Violet Defense will be featured for multiple races on the # 6 car, driven by new owner / driver Keselowski.
In July, Roush confirmed Motorsport.com’s May report that 37-year-old Keselowski would join the organization as a co-owner and driver in 2022.
“We are excited to support the Roush Fenway team on and off the track,” said Terrance Berland, CEO of Violet Defense. âOur goal is to continue to find new and innovative ways to use our UV disinfection solutions to keep athletes and staff healthy and productive.
“And we’re thrilled to have the opportunity to participate in Brad’s inaugural season with the team and look forward to the energy that surrounds him as he arrives.”
As part of the partnership, Violet Defense will also identify ways to protect the Roush Fenway team with its UV disinfection technology both on the track and at its Concord, NC headquarters
“Their expertise as a company is a perfect match for us on the racetrack and off-road, and their services are particularly important in times like these,” said RFR President Steve Newmark.
“Your message and branding will no doubt stand out in the races to come and we look forward to working with your team this fall and for years to come.”
The brand makes its debut racing this weekend in Las Vegas on Buescher’s No. 17 Ford and the following weekend in Talladega, Ala. Newman will wear the Violet Defense livery for the first time in Texas on October 17th and a week later at Kansas Speedway on October 24th.