Subway, Coke Cars for PremiAir Racing

Ex-Team Sydney’s squad will enjoy the support of Coca-Cola Europacific Partners throughout the season to re-sign Chris Pither’s car.

Subway Australia, meanwhile, will support Garry Jacobson’s Holden for the first two rounds at Sydney Motorsport Park and Symmons Plains.

Pither has had close ties to the Coke brand for several years through multinational bottling company Coca-Cola Europacific Partners.

The Kiwi wore Coke colors while riding for Team Sydney in 2020 before support followed him to Brad Jones Racing where he was an enduro rider last season.

His Coke-backed PremiAir entry will carry number 22 for the season, the same number Jacobson used last year.

“I’m excited to be part of a brand new team,” said Pither.

“We’ve been fortunate to have great people join our team over the past month. Everyone is very enthusiastic and wants to start the season.

“I am grateful and privileged to have the continued support of one of the biggest brands in the world. I love the new paint job! Both the Subway and Coca-Cola cars look amazing.

“Everyone involved is passionate and result-oriented. We have high goals and expectations for the season and will work hard as a team to achieve them.”

Jacobson, who retained his seat during the transition from Team Sydney to PremiAir Racing, appears to be heading towards a rolling sponsorship model with this two-round Subway deal.

What will be one constant for the Super2 winner, however, is his new bib number.

Jacobson will race as #76, a number not used in supercars since 2002, in homage to his speedway racing father.

“My father Peter Jacobson had a lot of success in his speedway career, racing in A-Modified Production and being well respected by competitors and fans who knew him in every state in the country,” said Jacobson.

“Throughout the years of my motorsport career, there has always been one thing that has meant a lot to me that I have never had the opportunity to do, and that is to represent my father’s racing number.

“I’ve always wanted to use #76, but it never quite worked out. Either another rider was already using it, or the team owner was riding a number that was special to him and had its own unique meaning and history that I had to respect.

“This year, [team owner] Peter Xiberras called me and asked which number I would like to run. No team owner has ever given me this option. I was shocked but also very humbled that he did that.

“So I didn’t have to think long. This year, for the first time in my motorsport career, I can finally substitute my father’s number on the track. It’s a very special moment for me and my family and I can’t wait to finally do it.

“I look forward to being part of this exciting chapter with Peter, the PremiAir and Subway team.”

The team has also confirmed that it will be based on the Gold Coast, first announced by Motorsport.com last week.

A factory has been secured in Arundel where the cars are due to be moved to the Gold Coast from technical partner Triple Eight’s Brisbane workshop after the season starts.

Recently overtaken by T8, the PremiAir Racing cars will be tested for the first time at Queensland Raceway this Wednesday.

T8s are expected to play a significant role in testing, while it’s not out of the question that a T8-focused driver might sample the cars.

PremiAir Racing is yet to reveal its full technical structure, including race engineers, for the 2022 season.

Chris Pither and Garry Jacobson, PremiAir Racing

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Photo by: press image

Garry Jacobson, PremiAir Racing
Garry Jacobson, PremiAir Racing

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Photo by: press image

Garry Jacobson, PremiAir Racing
Garry Jacobson, PremiAir Racing

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Photo by: press image

Chris Pither, PremiAir Racing
Chris Pither, PremiAir Racing

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Photo by: press image

Chris Pither, PremiAir Racing
Chris Pither, PremiAir Racing

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Photo by: press image

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